Webinars (WEB-based Seminars) Save time and money

Webinars (WEB-based Seminars)


The word ‘webinar’ is a blend of ‘web’ and ‘seminar’. A webinar is an event held on the internet which is attended exclusively by an online audience. This distinguishes it from a webcast, which also includes the presence of a physical audience. Other terms used as alternatives for webinar are web event, online seminar, webcast, web lecture and virtual event.

Webinars are events held 100% online. This enables you to reach a large and specific audience. Members of the target group participate live via a PC, Mac, tablet or smartphone, wherever they are. And if they are unable to join the webinar live, they can watch the recorded broadcast afterwards instead.

Save time and money

Since webinars take place online, no travelling is involved for your target group. This helps your viewers to save time and money on transport and accommodation compared with attending events in person. And that’s not to mention the costs you eliminate by not organising a physical event, e.g. venue hire, catering, etc. Hence, webinars save you time and money too. 
Reach your target group, both live and afterwards

As the ‘sender’ in the communication process, you are keen to prolong the life of your message. Webinars do just that, since they can be watched after the live broadcast, time after time. This enables you to increase the reach and the impact of your message. Furthermore, well-designed webinars are search-engine optimised (SEO) to improve their Google ranking. As a result, a webinar is a one-off investment with a very long tail.

Direct contact with your target group


The very best thing about a webinar is how interactive it is. Webinar viewers are actively engaged, they ask questions and give feedback. That works so well that, on average, webinars secure 56 minutes of people’s undivided attention. Which other communication medium can offer you undivided attention for that long?! Polls, chats and calls to action contribute to an unrivalled understanding of your target group’s rationale, which in turn opens up new opportunities for you as the sender of the message.

Reach precisely the right target group. Really get to know your audience. Involve people in your story and make them part of it. Allow your target group to understand your message. A webinar (or online seminar) makes this possible. It is no coincidence that webcasts and webinars are the fastest-growing communication tools.

The cost of Webinar


The costs of professional RoyalCast webinars vary from one customer to another, and are influenced by factors such as the type of webinar solution (self-service or full-service) you choose and the number of webinars you plan to organise.

RoyalCast strives to keep the costs down to a minimum for you. The more webinars you organise per year, the lower the costs per webinar will be. 

Online participation


Participants follow webinars via a PC, Mac, tablet or smartphone, and can see and hear the speaker(s) thanks to audio and video feeds. In addition to the video images, PowerPoint slides can be broadcast which run in sync with the rest of the presentation. You can also make use of the screen capture functionality which enables you to show your viewers an application or website.

Interactive

A webinar is a form of one-to-many communication: a presenter can reach a large and specific group of online viewers from a single location. Providing it is used effectively, interaction during a webinar can be very powerful. In view of the large number of participants, smart tools are essential to channel that interaction. Hence, a webinar offers various interactive opportunities:
  1. Ask a question
  2. Chat
  3. Poll
  4. Survey
  5. Test
  6. Call to action
  7. Twitter
  8. Growth of the webinar market

‘Less is more’ – but that doesn’t hold true for webinars. Defying all the latest communication trends towards everything being shorter and quicker, the average viewing time for webinars is increasing year on year, and currently stands at an average of 56 minutes! The webinar market is showing strong annual growth too. There are several reasons for this, not least that webinars are very effective. They also generate significant cost savings. Plus webinars are personal, live and interactive. From a teaching and educational perspective, webinars are interesting because of the very high degree of interaction, helping participants to learn and understand more quickly.

Benefits of Webinar


To describe webinars as ‘effective’ is an understatement. It is more important to ask: ‘What benefits do webinars offer you?’ Read on for an overview of the key benefits.

Direct contact with your target group


Reach and engage a very specific target group. Allow them to ask questions, or pose questions of your own to the participants. Thanks to the interaction during a webinar you gain insight into your target group. You can really get to know your audience, unlike during lower-quality webinars or physical meetings and events where attendees often merely listen passively.

Reach your target group both live and afterwards


A webinar gives you the opportunity to continue to reach your target group when the broadcast is over, since each webinar can also be watched afterwards. This enables you to increase both the reach and the impact of your message. Needless to say, it is important that your webinar can be found easily via Google, which is why a well-designed webinar is search-engine optimised (SEO).

Interaction with your target group


Reach your audience and reinforce your message. Webinars enable you to utilise polls, chats and calls to action, or to show your viewers PowerPoint slides or videos. The more interactive your webinar is, the greater the impact of your message will be.

Webinars save time and money


Long journeys involve travelling time and expense, but a webinar eliminates the need to travel. Make it easier and cheaper for your target group to be engaged by your message. There are advantages for you as the ‘sender’ too; the costs are much lower than organising a physical event and hiring a venue.

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